FHAMMLI™ is Doug Hampton’s framework for assessing a business quickly. He has used it for decades so the whole machine is visible before anyone starts rearranging one part. Once cash flow is on the table, coaching follows these seven parts. If a box is empty, that is data. If a box is on fire, that is the next conversation.
F — FinanceCash, debt, reserves, and whether growth is funded or guessed.
H — Human resourcesWho does the work, what they cost, and whether the bench matches the plan.
A — AccountingWhether the books can be trusted enough to make a decision this week.
M — ManagementWho decides, how fast, and what gets measured instead of hoped.
M — MarketingHow work is found, what it costs to find it, and whether demand is real.
L — Legal structureHow the business is formed and protected — and what that means for risk and money.
I — Industry / offerThe product or service itself: what you sell, to whom, and whether the model can carry the bills.
You do not buy seven separate coaches. You get one cash-flow-first look at the whole machine.